Introducing Always Scheming

Matt Dion
3 min readJun 13, 2021

Welcome to Always Scheming! My name is Matt Dion.

Always Scheming is a research consultancy focused on the future of interactive entertainment.

My research philosophy is underpinned by the notion that big ideas often start out as little more than toys or games. This concept, adapted from the theory of disruptive innovation coined by Harvard professor Clayton Christensen (author of The Innovator’s Dilemma) and further popularized by investor Chris Dixon, is the current that runs through all of the content you’ll find here.

Image Credit: Wikipedia

Always Scheming is also dedicated to the businesses that spring forth from these big ideas, which is where I come in.

I founded Always Scheming to provide top-notch research and thought-provoking content to the companies, investors, and creators building the future of interactive entertainment.

If I can be of service to your organization or if you’d like to learn more, please don’t hesitate to get in touch.


  • Market Research
  • Game Teardowns
  • Competitive Intelligence
  • Genre & Trend Analysis
  • Investment Due Diligence
  • Strategy Recommendations

Much of the writing you’ll find on Always Scheming falls into the following categories:

Emerging Trends

Breaking the MILE Barrier

NoPixel and the New Creator Auteurs

Cloud Gaming: The Longest MILE

Emerging Technologies

Current & Future Uses for Generative AI in Game Production

Why AI Will Upend the Games Industry

How Blockchain Gaming Founders Should Think About User Acquisition

Games Industry Investing

The MMO Gold Rush

The Present & Future State of Gaming Venture Capital

Matt Dion

Always Scheming is the product of Matt Dion, a product manager, writer, and games industry professional.