Introducing Always Scheming

Matt Dion
2 min readJun 13, 2021

Welcome to Always Scheming! My name is Matt Dion.

Always Scheming is a research consultancy focused on the future of interactive entertainment.

I founded Always Scheming to provide detailed analysis and thought-provoking content to the companies, investors, and creators building the next generation of entertainment experiences.

My research philosophy is underpinned by the notion that big ideas often start out as little more than toys or games. This concept, adapted from the theory of disruptive innovation coined by Harvard professor Clayton Christensen (author of The Innovator’s Dilemma) and further popularized by investor Chris Dixon, is the current that runs through all of the content you’ll find here.

Image Credit: Wikipedia

If I can be of service to your organization or if you’d like to learn more, please don’t hesitate to get in touch.


  • Market Research
  • Game Teardowns
  • Genre & Trend Analysis
  • Competitive Intelligence
  • Investment Due Diligence
  • Strategy Recommendations



Matt Dion

Always Scheming is the product of Matt Dion, a writer, entrepreneur, and games industry professional.